HelpUsTrade – What you need to know about Event Management…


Three great reasons why your next event needs that professional touch from an experienced agency (number 3 is our favourite)…



Event management is a highly complex, creative, practical and rewarding activity. It often takes a great deal of experience and team work to deliver a remarkable B2B/C event to an exceptional standard. It goes without saying that it is worth investing in a team of qualified event and project managers to work with all the issues associated with managing an event. Ultimately, it is their job to oversee and arrange every aspect of an event, which includes the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products and services. Furthermore, an experienced and creative team should be able to bring tried and tested methods to the table and where appropriate, strategically guide any organisation through the development and implementation of a superior event.



Time is money. So, an intelligent event management agency should know exactly where money and time gets wasted and where savings and shavings can be made. They should have at their disposal, most, if not all the processes in place to streamline service delivery, including event management systems, contacts, resources (human or otherwise) and strategies needed to take on any B2B/C event, no matter how small or large.  To that end, the client should be confident enough in their chosen agency to concentrate on their own core activities, whilst trusting the delivery partner to manage all the details needed to make a return on the investment. Remember, it is not all about making a tangible return or attaching pound/dollar signs to the event, often something a little less measurable, such as a greater market presence, or increasing brand awareness and appeal, can result in a tangible return of investment at a much later stage.



Being a little mad and particular is not such a bad thing. A superior event management agency should be all about exceeding the expectations of all parties involved. A lot of creative thinking and a little ocd goes a long way when planning successful B2B/C events. We would encourage every organisation to select an event team that proudly posses a group of outside-the-box thinkers, a team who are dynamic and have a unique approach to problem-solving. Remember, every guest must leave an event having experienced something memorable and unique, if not, what was the point?!

For more information about HelpUsTrade, please email us at

Posted on 01/05/2015 in Our Experiences, Our Future, Our News, Our People

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